Mockup. Layout, copy and structure are real. Photo slots are drawn placeholders showing what to shoot.
Tap Show what changed for notes against the audit.
Free tracked 48hr delivery on every boxNow in 200+ stores across Northern Ireland18g protein. 1.5g sugar. Real Belgian chocolate.
Section 3 — rebuiltWas a 3-slide carousel where only slide 1 had a button. Now one static hero carrying the numbers, one primary action, and the review count under it.
A protein bar that tastes like a chocolate bar
18g protein. 1.5g sugar. Real Belgian chocolate. No gritty texture, no dry mouth, no weird aftertaste.
Section 9 — newPeople compare before they buy. Better to host the comparison than lose them to a search. Swap the placeholder columns for real named competitor figures once you've checked their published data.
How we stack up
The numbers that usually make people put a protein bar back on the shelf.
Sweet Robyn's
Typical protein bar
Typical chocolate bar
Protein per bar
18g
15–20g
2–4g
Sugar per bar
1.5g
2–15g
20g+
Real Belgian chocolate
Yes
Usually a coating
Yes
Texture
Soft
Often dry or chewy
Soft
Made in the UK
Yes
Varies
Varies
Section 10 — newBuilt entirely from copy already on your old hero. It was good writing sitting on a slide nobody scrolled to.
Why it doesn't taste like a protein bar
Three things most bars get wrong, and what we did instead.
No gritty texture
Protein blends go chalky when they're cheap. Ours stays soft enough to bite through without a jaw workout.
No dry mouth
A real chocolate coating, 42% cocoa solids minimum, instead of a compound shell that sticks to the roof of your mouth.
No weird aftertaste
Sweetened with maltitol and balanced with real flavour layers, so it finishes like a chocolate bar, not a supplement.
Section 11 — newNo About page exists today. One reviewer wrote "great to see a local brand doing well" and there is nowhere on the site that story is told.
Photo slot: founder, in the kitchen or in a stockist store
Made here, sold here
We started Sweet Robyn's because every protein bar we tried asked us to pretend it tasted good. It took a long time and a lot of rejected samples to get a bar with 18g of protein that we'd actually eat for the taste.
Two years later they're on shelves in more than 200 shops across Northern Ireland, and they're still made in the UK.
Section 14 — newYou run Instagram, TikTok, Facebook and X, and none of that content appears on the site.
@sweetrobyns
Photo slot: five recent posts, ideally customers holding bars
Section 15 — newNothing on the old site answered a single purchase objection. Full copy is in section 19 of the audit.
Questions people actually ask
Do they actually taste like a normal chocolate bar?
That's the whole point. Real Belgian milk chocolate on the outside and a soft centre, so there's no gritty texture, no dry mouth and no strange aftertaste.
How fast is delivery?
Orders are packed by hand and we aim to ship the next business day. UK delivery is tracked and takes 48 hours. Free on orders over £30.
Will they melt in transit?
They're chocolate, so in hot weather they can soften. If a bar arrives soft, put it in the fridge for 30 minutes and it firms straight back up. It doesn't affect the taste.
Are they suitable for people with allergies?
Our bars contain milk and soya, may contain wheat, and are not suitable for anyone with a nut or peanut allergy. Full ingredients are listed on every product page.
Why do you warn about eating too many?
We use maltitol as a sweetener, which is what keeps the sugar down to 1.5g. Eaten in large quantities in one sitting it can have a laxative effect. One or two a day is completely fine. We'd rather tell you than let you find out.
Can I return them?
If something's wrong with your order, email us within 30 days and we'll refund or replace it.
Section 16 — now has an offerThe old form asked for an email and gave nothing back.
Get 10% off your first order
One email when something new lands, and the occasional offer. No spam, we're too busy making bars.
Section 17 — moved downAccessories used to sit between the products and the reviews, interrupting the buying path. Each colour also needs its own photo.